Brand Guidelines

The Architect brand.

Our brand identity reflects precision, trust, and modernity. Use these assets and guidelines to represent Architect and our products consistently across all media.

Download brand kit ZIP · all logos in SVG and PNG, plus usage notes

Architect logo

The Architect logo consists of the terminal-bracket symbol and wordmark. Always use the provided assets — never recreate or modify the logo.

Full Logo — White For dark backgrounds

SVG PNG

Full Logo — Dark For light backgrounds

SVG PNG

Symbol — White Dark backgrounds

SVG PNG

Symbol — Blue Brand accent

SVG PNG

Symbol — Dark Light backgrounds

SVG PNG

+ Use the provided logo files at their original proportions
+ Maintain minimum clear space equal to the symbol height
+ Use white logo on dark backgrounds, dark logo on light
+ Scale the logo proportionally at any size

Don't

− Stretch, rotate, or distort the logo
− Add effects like drop shadows, glows, or gradients
− Place on busy backgrounds without sufficient contrast
− Change the logo colors or use unapproved variations

Product logos

Each Architect product has its own mark. Pair a product mark with its full name the first time it appears, and follow the same usage rules as the Architect logo.

AX Exchange

AX Mark — White For dark backgrounds

SVG PNG

AX Mark — Black For light backgrounds

SVG PNG

American Innovation Exchange

AI Exchange Mark Full color, for light backgrounds

SVG PNG

Liquid Inference

Liquid Inference Mark Works on light and dark backgrounds

SVG PNG

Color palette

Click any swatch to copy its hex value. Our palette is built around deep darks, clean whites, and a signature blue accent.

Primary

Void #09090F

White #FFFFFF

Architect Blue #3C96DC

Surface #0A0A0F

Accent & UI

Cyan #22D3EE

Sky #449EDD

Indigo #6366F1

Green #10B981

Red #EF4444

Slate #94A3B8

Typography

We use two typeface families: Manrope for headlines and Inter for body text, UI, and data. Both are open-source Google Fonts.

Headlines Get Manrope on Google Fonts

Manrope

Light 300 Aa Bb Cc

Regular 400 Aa Bb Cc

Semibold 600 Aa Bb Cc

Bold 700 Aa Bb Cc

Body & UI Get Inter on Google Fonts

Inter

Light 300 Aa Bb Cc

Regular 400 Aa Bb Cc

Medium 500 Aa Bb Cc

Semibold 600 Aa Bb Cc

Type Scale

88px Display

48px Heading 1

36px Heading 2

18px Body large — used for hero subtitles and lead paragraphs.

14px Body — the default size for paragraphs, descriptions, and UI elements.

10px Label — section markers, tags, and micro-copy

Photography

Our photography features warm tones, natural lighting, and architectural details that reflect our brand values of precision and craftsmanship.

Questions?

Need something specific?

For custom assets, co-branding requests, or press inquiries, reach out to our team directly.